The importance of Control Towers in the world of logistics

The world of business is becoming more volatile with the increasing expectations of customers, which in turn is leading to supply chain complexity. The logistics sector today has made advances with great innovations in technology, processes and equipment, to make supply chains far more efficient.

One of the most recent innovations is the supply chain Control Tower, which provides a highly effective solution to combat the complexity in supply chain management. In today’s world people are needing instant access to information. A Control Tower has 24/7/365 visibility, which enables round the clock real-time feedback to the customer through/by video, voice or text, providing greater reassurance and efficiency, irrespective of time zones, office hours and holidays.

A Control Tower, managed by a team of supply chain specialists, monitors the movements of cargoes from end-to-end of the supply chain. The cargo movement data is collected and examined to ensure service requirements are met. This data can be used to prevent potential disruptions or to take corrective actions. A team of highly experienced professionals then make decisions based on the real-time information obtained, to ensure that service commitments are met and that customers remain happy. The customer can follow up on whether special requirements concerning their cargo, such as temperature control, time constraints and relevant security/customs clearances, are being met.

Major benefits of introducing a Control Tower into a supply chain are greater visibility, performance improvement, speeding up detection and reaction times, and streamlining dynamic management of the supply chain. The Control Tower is pivotal in effective supply chain management and able to manage any challenges that arise.